Simventure business report Essay Example | Topics and Well Written Essays - 1500 words - 1

Simventure business report - Essay Example During the time spent utilizing the way toward utilizing this application the client will get the opportunity of survey business from a more extensive point of view and in the process obtain key attitude which is an essential to current business. Under SimVenture recreation, individuals who think inventively and along the side past their region of specialization are incredibly esteemed. Long lasting students who are versatile can quick considering the learning procedure. Progressively, associations look for basic scholars with knowledge and the capacity to reflect. In today’s business cooperative people with the capacity to recognize meaningful gestures and react likewise to those signs are in extraordinary interest, this reproduction helps in teaching this aptitudes. This learning experience energizes legitimate money related administration and effective time usage; this in the long run prompts vigorous monetary profits. There ought to be a composed exertion to assemble data about clients and the common markets. Promoting exercises inside the reenactment have various degrees of adequacy, contingent on which target fragment is chosen. Data on how compelling the movement will be in arriving at the various sections is accessible now and again, for example, Advertising, offering rates to direct the client in choosing a suitable technique to arrive at their picked showcase fragment. For the most part an expansive methodology will assist with arriving at a more prominent level of the picked showcase portion and will bring about a high number of enquiries being produced. (Thatcher 1990) This is a urgent business action for any business visionary. Investigation of the contenders is a continuous procedure which will give an away from of the shortcoming and the qualities of the contender. A portion of the advantages of leading a serious research incorporate better focusing of clients, better comprehension of the business sectors, legitimate guaging of the possibilities of the market and

Reducing prejudice in society

Decreasing bias in the public arena A significant issue despite everything happening in todays society is partiality. We can watch this in the wide scopes of proof accessible. . It is as yet answered to be in any foundation, for example, school or work and can be gained from how we see others. The present paper means to investigate and change the writing that can be found encompassing the subject. Preference and separation are an impression of how others react to individuals of another gathering and mirror their full of feeling, social and subjective responses to the individuals inside these various gatherings. The writing encompassing this point is tremendous, so this audit will concentrate on a particular strand accumulated from the writing encompassing bias and focus on preference decrease inside society. Where does it start? There is a negative idea design that happens in youth as indicated by Klein (1992.) Media and books contain generalizing and along these lines it is this that makes the establishment for prejudicing happening in grown-ups. Degner and Wentura (2010) did an investigation that took a gander at the programmed actuation of preference in youngsters and teenagers (9 years to 15 years.) There was a persistent example proposing a straight formative increment of programmed partiality with noteworthy impacts of outgroup cynicism which just showed up encompassing 12 to multi year olds. Be that as it may, aftereffects of more youthful kids demonstrated no sign of programmed bias enactment. These outcomes propose that despite the fact that kids are accepted to secure preference at a lot more youthful ages, automatization of negative perspectives likely could be identified with formative procedures in early puberty. What society sees as lovely is constrained by the media through magazines and so fo rth. An article called Preventing Prejudice: A Guide for Counselors, Educators, and Parents, composed by Ponterotto, Utsey, and Pedersen (2006) gave a helpful understanding. This bit of writing covers a scope of points on decreasing preference, one being the jobs and obligations of those in a situation to diminish partiality, for example, instructors and guides and so on. This is a view which is additionally shared by numerous others, who concur that the study hall is the place the early indications of bias are seen and it is there that they ought to be lightened. This would be an immediate methodology by the instructor. Pate (1995) accepted that the instructor ought to train the understudies to partake in hostile to partiality programs by perusing useful books on the subject, coordinating a week by week class to illuminate the understudies and such different exercises. Anyway Pate admitted this was not a fruitful strategy as understudies may resent the guidelines and along these lines re inforcing a partiality hence, postponed measures are the main goals to make a demeanor change with the immediate methodology being utilized over the long haul. Instructors have the force and intends to actualize preference decrease procedures. This is an announcement many case, for example, Dessel (2010), and could be seen as being straight forward and valid. Notwithstanding, there is as yet an absence of exhibit of this in real life as something which can be rehashed in any school. Again other writing from Pate shows that the subjective approachs guideline is that individuals can diminish partiality in the event that they find out about different gatherings and think all the more unmistakably. Pate (1995) expressed that different mediation endeavors which incorporate; sympathy just as an expansion in information and thought of different gatherings, distinctive in a few different ways from the understudies, are powerful. Different investigations likewise share this view about the viability of the subjective methodology in partiality decrease. For example, Katz and Zalk (1978) found the capacity to perceive and acknowledge contrasts among pa rt gatherings could advance bias decrease. Other study hall approaches may likewise work in lessening bias. A few instances of this option are; semantics, counter-generalization approach, social submersion, the investigation of social human studies, creating instructional materials and worth explanation (Pate, 1995). The normal issue is as yet an absence of proof and configuration imperfections. Bigler (1999) noticed that partiality decrease inquire about has experienced confinements because of issues with the plan of numerous investigations. A portion of these incorporate an excessively oversimplified model, predisposition in the estimating of perspectives and a need for longitudinal examinations so as to learn if there are any supportable impacts from the decrease procedures. A few investigations in the writing have really revealed that, despite the fact that systems are executed for decreasing bias, there are upsetting impacts . . . of expanded racial predisposition among youngsters (Bigler 1999.) Copious measures of writing show projects and plans of how they can hypothetically lessen partiality since the beginning, for example, Weston (1990.) The examination asserted that painstakingly picked decrease strategies joined into the present educational program can diminish preference. This anyway is guaranteed by numerous scholars in various manners, despite the fact that the investigation didnt demonstrate to have any legitimate proof to back up the hypothesis. Different analysts have conceded there is a redundancy in the rules with respect to how we can lessen preference. Work completed by Parrens (2007) gives a decent foundation on preference and is canny expressing that the decrease of threatening partiality is the obligation of society. Anyway this examination comes up short on the nearness of new research, as much as of now exists in the tremendous measure of writing accessible. All things being equal, it highlights a few components which have been raised before to diminish bias however underlines another significance of these elements where they had beforehand not been considered generously significant and talks about them further. The concentration in a great part of the writing was on mediation in early youngsters to annihilate preference; anyway this center has been altered to guarantee the consideration of how social inspirational procedures and different parts of a childs social associations can impact them in their mentality tow ards bias. (Social Identity Development Theory (SIDT), (Davis et al 2007). A significant part of the writing incorporates speculations to diminish bias; anyway Dovidio Gaertner (1993) found that the conventional strategies and methods remembered for such writing may not really be compelling in lessening partiality. As demonstrated by the material accessible in brain research, intergroup contact is by all accounts a basic methods for diminishing preference. Allports (1954) contact hypothesis contends that four significant conditions must be met to adequately lessen partiality. Pettigrew (1998) developed Allports hypothesis in his intergroup contact hypothesis by including another state of companionship potential. Ideal intergroup contact requires time for cross-bunch companionships to create (Pettigrew, 1998) An investigation was directed to analyze the contention and preference among Israelis and Palestinians. The current preference here was accounted for to have encouraged the turn of events and safeguarding of two significant gatherings living in direct opposition and threat. Stephen et al (2004) led such investigations. In spite of the fact that the examination appears to be encouraging in its push to endeavor to demoralize and evacuate biased generalizing in little gatherings, writing has a few confinements which should be considered. It concentrated principally on diminishing bias among Israelis and Palestinians. This along these lines summons worry with regards to whether there can be a speculation towards strife in different populaces. Every populace is unique and diverse fundamental issues exist, in this way the referenced intercessions may not really be proper to all populaces, prompting a potential prerequisite for modifying as per the populace. The writing additionally vacilla ted in its absence of longitudinal research. From the investigation the outcomes showed wanted impacts; anyway these could very well just be present moment. Bargal (2008) contemplated for receiving a long-go explore configuration, checking the examination after some time, instead of it being a transient mediation. Clearly, more research is required around there so as to decide if these intercessions talked about, offer dependable impacts regarding compromise and decreasing generalizations and preference adequately. End A large portion of the writing educates us that the study hall is the best spot to lessen preference because of the earliness of which it is perceived and can be controlled. This at that point recommends that the understudies can learn sympathy and other attractive feelings towards the individuals who are diverse to them which could prompt superfluous sentiments of us versus them,a exemplary in-bunch versus out-bunch circumstance. As indicated by writing, by the age of 10 a kid may rapidly build up a biased demeanor because of this getting independent (Yee and Brown (1992), Rutland (1999) and Rutland et al (2005.) However, to approve this case, more research ought to be directed with a specific fixation on the age contrasts and nature at home, which may raise antagonistic mentalities, thus fortifying a partiality propensity. The writing should utilize to a greater extent a subjective based technique and information, instead of the huge measure of quantitative information, to decide w hether the outcomes fortify the current records. Again since the fundamental decrease techniques are inadequately bolstered by legitimate investigations, they are only recommendations, deficiently sponsored up by explore. The investigations on these methodologies are unclear, lacking required points of interest on certain concentrates, for example, sex, age and individual foundation. Future examinations should plan to remember a bigger concentration for procedures including instruction and evoking discretion and ought to especially endeavor to allude to various kinds of race and ethnicity. One such bit of writing appeared to show the best comprehension of partiality decrease strategies by offering field tried apparatuses to decide approaches to diminish it. This was composed by Ponterotto et al (2006) as discusse

How to Relieve Stress With Bathtub Meditation

How to Relieve Stress With Bathtub Meditation Meditation Print How to Relieve Stress With Bathtub Meditation By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on December 05, 2019 How Stress Impacts Your Health Overview Signs of Burnout Stress and Weight Gain Benefits of Exercise Stress Reduction Tips Self-Care Practices Mindful Living stevecoleimages/Getty Images Meditation is a powerful stress reliever and a habit that can lead to resilience to stress and increased inner peace. While this may not come as a surprise, if youre like most people, youre aware that meditation can be helpful but you have trouble making it a daily habitâ€"life gets in the way! This is okay to an extent; practicing meditation once can be helpful. However, to gain the full benefit of meditation in terms of creating resilience and a lasting sense of peace, it should be practiced regularly. There are many different ways to experience the benefits of meditation, and having more options at your disposal can mean that the practice is easier to maintain on a regular basis. One soothing method is to meditate in the bath. The Benefits of Meditation for Stress Management Steps and Tips for Performing a Bathtub Meditation A bath meditation combines the standard benefits of meditation with the benefits of a relaxing, hot bath, which can soothe tired muscles, provide a calming atmosphere, and allow a temporary feeling of escape from stressors. This is a habit thats easy to practice on a nightly basis. How do you make a bath meditation effective? Here are some things to keep in mind. Make Time Block off at least 15 minutes where you won’t be interrupted. That means creating a few extra minutes in your schedule, putting the phone straight to voicemail, telling others in your household not to disturb you unless it’s an emergency. Whatever you need to do to set personal boundaries and block off the time, it should be worth the effort.   Use Aromatherapy Bath Products As you run the bath, you may want to incorporate some of the benefits of aromatherapy by using bubble-bath or bath oils scented with lavender (shown to be relaxing), peppermint (if you want to feel more alert), or another scent that you really like (studies show that subjectively pleasing scents bring stress relief benefits, too). This way you can add another layer of stress relief with no additional effort. Get in and Relax Let your breathing become slower and deeper, allowing your belly to rise and fall with each breath (instead of your shoulders or chest). This type of breathing is more natural and can help turn off your stress response if it was still triggered from earlier in the day. Focus on Sensations Now just focus on the sensations you feel in your bodyâ€"the warmth of the water on your skin, the pressure of the tub against your backâ€"and let go of all other thoughts. Try to keep your mind quiet and your attention focused on only the present moment. Stay In The Present If you find thoughts of the past, the future, or any form of internal dialogue happening, gently redirect your attention to the present moment. Continue for several minutes, and you should feel soothed and relaxed quickly. Tips If you’re new to meditation, you may want to try the meditation part of it for 5 or 10 minutes at first and work your way up. (Time spent in the tubâ€"in meditation or notâ€"should still be relaxing enough.)If you find it difficult to keep your mind completely clear, you may want to try a mantra meditation. This is a form of meditation where you focus on repeating a sound or phrase over and over. It can be a nice alternative for those who become frustrated by a mental voice that wants to keep talking.You can also add music as a focal point for your meditation with the Musical Bath Meditation.  This can increase your relaxation, as music brings its own benefits for stress management. If youre really tired, you may want to choose a different type of meditationâ€"you dont want to risk falling asleep in the tub. A Word From Verywell Experimenting with different types of meditation can help you to find multiple favorite stress relief strategies, and can make it easier to make meditation an ongoing habit, reaping the resiliency benefits in the process.

Jackson Surname Meaning and Origin

The  patronymic surname  Jackson means son of Jack. The personal/given name Jack may have derived from one of several sources. Perhaps it was derived from the name Jackin, a medieval diminutive of the name John, itself the  English form of  Iohannes, which is Latin for the Greek name  ÃŽâ„¢Ãâ€°ÃŽ ±ÃŽ ½ÃŽ ½ÃŽ ·Ãâ€šÃ‚  (Ioannes), initially derived from the Hebrew name יוÖ ¹Ã—â€"Ö ¸Ã—  Ã– ¸Ã—Ÿ (Yohanan). Yohanan means Jehovah has favored, or more loosely gift of God. Because Jack relates to John, Jackson is related to the surname Johnson. The other option for Jackson is as a possible a derivation of the Old French given name Jacque, French for the English name Jacob. The name derives from the Latin Jacobus which, in turn, derives from the  Hebrew personal name ×™Ö ·Ã— ¢Ã– ²Ã— §Ã– ¹Ã—‘  (Yaaqov). Fast Facts: Jackson Origin:  English, ScottishAlternate Spellings:  Jackson, Jacksen, Jacson, Jaxon, and Jaxson Where Are the Jacksons Found? Jackson is reliably found among the top twenty last names in the U.S. According to  WorldNames public profiler, the Jackson surname is found in the greatest numbers in the U.K. and Australia. It is most prevalent in northern England, especially Cumbria county. The name is also popular in the U.S., especially in Washington D.C. and the southeastern states of Alabama, Georgia, Mississippi, and Louisiana. Famous People with the Surname JACKSON Andrew Jackson: 7th President of the United StatesMichael Jackson: American pop singerAugustus Jackson: creator of several ice cream recipes and inventor of an improved method of manufacturing ice cream ca. 1832Quinton Rampage Jackson: American professional mixed martial arts fighterThomas Stonewall Jackson: Confederate general in the U.S. Civil WarConrad Feger Jackson:  Union Army general in the American Civil War Genealogy Resources for the Jackson Name Jackson Family Genealogy: A source dedicated to the descendants of Robert Jackson, who arrived in Massachusetts with his father circa 1630.Jackson Project: A source for researching family tree information, reading biographies, checking out DNA results, or submitting your own DNA to learn more about your own Jackson ancestors.Jackson Family Genealogy Forum: A message board where Jacksons post their queries and find others researching ancestryJackson Family Tree at Genealogy Today: A collection of genealogy records and links to genealogical and historical files for Jacksons Resources and Further Reading Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004.Cottle, Basil. The Penguin Dictionary of Surnames. Penguin, 1987.Hanks, Patrick, and Flavia Hodges. A Dictionary of Surnames. Oxford University, 1989.Hanks, Patrick. Dictionary of American Family Names. Oxford University, 2003.Menk, Lars. A Dictionary of German-Jewish Surnames. Avotaynu, 2005.Smith, Elsdon C. American Surnames. Genealogical Publishing, 2003.

Cis 324 Computer Ethics - 2250 Words

Ethics of Peer to Peer downloading and Sharing Strayer University Abstract In the short time that computers and internet have existed in the modern era, the world has seen a complete 360 degree turn and in the various forms of electronic entertainment that people all over the world are now using. In the days before CD’s, DVD’s and the internet, not much was said if a vinyl album (remember these?), VHS cassette (or these?) or an audio cassette was loaned to a friend for their listening / viewing pleasure, but today with the availability of sending an email with three or four megabytes (mb) of information, one can enjoy a borrowed song but is assumed that it is piracy or stealing. Is this a fair assumption? This Author will not give†¦show more content†¦This is where the dilemma starts. As time has passed and technologies have become available to the average people of the world, including those with lesser amounts of disposable money, the ability to â€Å"share or loan† electronic material has become increasingly popular. The que stion still remains in the mind of this author; what is the difference between sharing and audio cassette with a friend and sharing an MP3 that has been legally copied from disk or downloaded from Itunes? In the eyes of many people, there is not a difference in these two concepts. In the eyes of many, the concept of sharing a MP3 is that same as sharing a cassette but has followed the theory of evolution and grown from the era of physical items, like cassettes, and evolved to the electronic media market. This sharing concept brings forth another question. Why did music industry and other various media companies not try to enforce the existing laws when it was only video and audio cassettes? Could it be that â€Å"back in the day†, the number of cassettes / albums being shared were not near the numbers of electronic media being shared today? This seems to be the probable answer because to share a cassette or album there needs to be some form of physical contact between the two participants and to share electronic media the two participants can beShow MoreRelatedSocial Engineering2447 Words   |  10 PagesIdentity Theft: Social Engineering December 5, 2011 Daniel Sama amp; Stacey Smith Sr Computer Ethics CIS-324, Fall 2011 Strayer University Identity Theft: Social Engineering December 5, 2011 Daniel Sama amp; Stacey Smith Sr Computer Ethics CIS-324, Fall 2011 Strayer University Abstract Social Engineering from the outset may seem like a topic one might hear when talking about sociology or psychology, when in fact it is a form of identity theft. 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God and Man Benedict Spinoza Free Essays

Since the alienation is made without reservation, the union is as perfect as possible, and no associate has anything further to demand; When the social compact is violated each person then regains his first rights and resumes his natural liberty while losing the conventional liberty for which he renounced it; Albert Camus (The Myth of Sisyphus) The gods had condemned Sisyphus to ceaselessly rolling a rock to the top of a mountain whence the stone would fall back of its own weight; If one believes Homer, Sisyphus was wisest and most prudent of mortals and according to another tradition, however, ne was disposed to practice the protession ot highwayman; Opinions d as to the reasons why he became the futile laborer of the underworld; To begin with, he is accused of certain levity in regard to the Gods; Homer tells us that Sisyphus had put Death in chains He dispatched the god of war, who liberated Death from the hands of her conqueror; He wanted to test his wife’s love so he ordered her to cast his unburied body into the middle of the public square; He is much through to his passions as through his torture; His scorn of the Gods, his hatred of death and his passion for life won him that unspeakable penalty in which the whole being is exerted toward accomplishing nothing; Myths are made for the imagination to breathe life into them; If this myth is tragic, that is because its hero is conscious; But it is tragic only at the rare moments when it becomes conscious. Sisyphus, proletarian of the gods; powerless and rebellious, knows the whole extent of his wretched condition; He too concludes that all is well. This universe henceforth without a master seems to him neither sterile nor futile; The struggle itself toward the heights is enough to fill a man’s heart; Simone de Beauvoir (The Second Sex) Those who are condemned to stagnation are often pronounced happy on the pretext that happiness consists in bein g at rest. We will write a custom essay sample on God and Man Benedict Spinoza or any similar topic only for you Order Now This notion that we reject, for our perspective is that of existentialist ethics; Present existence can only be Justified by ts expansion towards an indefinitely open future; Every time transcendence falls back into immanence, existence is degraded into an en soi(in itself), and freedom into facticity; Every individual concerned to Justify his or her existence experiences it as an undefined urge to transcend himself or herself; Woman is a free and autonomous being like all human nevertheless finds herself and chooses herself within a world where men compel her to assume the status of the Other; Biologically – The more separate the female individual, the more imperiously does continuity of life assert tself against her separateness. Historically is when sub-species of humans are brought together each aspires to impose its sovereignty upon the other. If both are able to resist this imposition there is created between them a reciprocal relation sometimes in enmity, sometimes in a mity but always in a state of tension. Ontologically is when man never thinks â€Å"self† without thinking â€Å"other†; he views the world wider the sign of duality, a polarity which is not at first sexual in character. Miguel de Unamuno The man of flesh and bone; the man who is born, suffers, and dies; the man who eats nd drinks and plays and sleeps and thinks and wills; the man who is seen and heard; the brother, the real brother; He is the legendary featherless biped, the social contractor for Rousseau, the homo economicus of the Manchester school, The home sapiens of Linnaeus, or, if you like, the vertical mammal; This concrete man, this man of flesh and bone, is at once the subject and the supreme object of philosophy, whether certain self-styled philosophers like it or not; Philosophy answers to our need of forming a complete and unitary conception of the world and of life, and as a esult of this conception, a feeling which gives birth to an inward attitude and even to outward action; The philosophy of this man Kant, a man of heart and head that is to say, a man there is a significant somersault, as Kierkegaard, another man would have said, the somersault ot the Critique ot Pure reason to the Critique ot Practical reason; This transition of Kant exists already in embryo in the Lutheran notion of faith; The first God, the rational God, is the projection to the outward infinite of man as he is by definition, that is to say, of the abstract man, of the man no-man; The other God, the God of feeling and volition, is the projection to the inward infinite of man as he is by life, of the concrete man, the man flesh and bone; Whosoever reads the Critique of Practical Reason carefully and without blinkers will see that, in strict fact, the existence of God is therein deduced from the immortality of the soul, and not the immortality of the soul from the existence of God; All the rest is the Jugglery of the professional of philosophy How to cite God and Man Benedict Spinoza, Papers

Mandela Essays - Xhosa People, National Liberation Movements

Mandela Nelson Mandela Nelson Mandelas greatest achievements were that of turning around the African National Congress and winning the Nobel Peace prize for his fight to abolish the Apartheid system in South Africa. The African National Congress was established in 1912, and in 1919 they organized their first public action, though unfortunately it resulted in the arrest of several hundred people. Nelson Mandela joined the African National Congress in 1944, at a time when the abolishment of the Apartheid was just talk. Also in 1944, in hopes to pull younger people into the African National Congress the ANC youth league was formed. de Klerk unbanned a number of organisations including the ANC and the South Africa Communist Party in February of that year. Nelson Mandela was released, and soon elected president of the ANC who four years later swept to power with a 63% majority in the first free elections. Mandela was elected President of South Africa Colonial South African Native National Congress (renamed the African National Congress in 1923). They hoped to fight racist laws by building solidarity among South Africa's diverse and sometimes warring African societies. Seme's speech to the founding convention, in which he addressed chiefs of royal blood and gentlemen of our race, suggested the aristocratic nature of the group's original leadership. The ANC intially fought the color bar through legal and constitutional means, mostly petitions, speeches, and publicity drives. These efforts accomplished relatively little, but for several years the ANC membership resisted a more radical approach. In 1930 it expelled its president J. T. Gunmede because he advocated cooperation with the South African Communist Party. More an intellectual movement than a political or popular force, the ANC was almost completely inactive for the next decade. During the 1940s, a period of unprecedented trade union activism in rapidly industrializing South Africa, the ANC was revived. Its new president, Dr. Alfred Xuma, worked with the Communist Party to draft a set of demands, including full political rights for Africans. He also organized protests against the hated pass laws, but his overall caution disappointed a new generation of activists. In 1943 young ANC members, including Nelson Mandela, Oliver Tambo, Walter Sisulu, and Anton Lembede, formed the ANC Congress Youth League (ANC-CYL). Their passion and political savvy drove the ANC for the next 50 years. In 1949, a year after the newly elected National Party government began implementing its apartheid policies, the CYL took over the ANC leadership. Influenced by the principles of nonviolent action and passive resistance pioneered by Indian nationalist leader Mohandas K. Gandhi, in 1952 the ANC drafted the Defiance Campaign against Unjust Laws. The campaign's strikes, boycotts, and other acts of civil disobedience did not result in any legislative reforms, but they did help swell ANC membership from about 7000 to 100,000 members within a few months. In addition, the campaign ushered in a new era of cooperation with antiapartheid groups representing other racial constituencies, such as the Coloured People's Congress, the South African Indian Congress, and the mostly white Congress of Democrats. These groups, together with the ANC, formed the Congress Alliance, which met in 1955 to draft the Freedom Charter. The Charter called for multiracialism, economic equality, and full democratic rights for all South Africans, and was adopted by the ANC as its official program in 1956. Even as the ANC's membership and alliances grew, however, the organization faced new challenges. Increased harassment by the government resulted in treason charges against 156 members, and helped provoke the defection of several ANC leaders, who subsequently founded the more militant, black-only, Pan-Africanist Congress (PAC) in 1959. The struggle against apartheid intensified after March 21, 1960, when police opened fire on a group of unarmed protesters at a PAC anti-pass demonstration in Sharpeville, a black township south of Johannesburg. Riots ensued, and the government banned both the PAC and the ANC. Operating underground, Mandela and other ANC leaders concluded that the time had come to meet government violence with armed resistance. While ANC President Albert Luthuli refused to renounce pacifism, he gave permission for Mandela, Tambo, and longtime ANC associate and Communist Party leader Joe Slovo to form a separate paramilitary organization. Umkhonto we Sizwe, the spear of the nation, was launched in December 1961. Although

Diagnosis and the Level of Traumatic Brain Injury

Diagnosis and the Level of Traumatic Brain Injury The subject of the case study under consideration is a 17-year-old Latina girl, Mary S, who is delivered to a hospital unconscious with a head bleeding freely as a result of an unsuccessful pool jump from the second floor. She is given PET scans that help to define a number of injuries and the necessity to be placed on precautionary life support.Advertising We will write a custom case study sample on Diagnosis and the Level of Traumatic Brain Injury specifically for you for only $16.05 $11/page Learn More The level of TBI has to be defined by means of the analysis of the results of three types of tests: the Glasgow Coma Scale, the duration of post-traumatic amnesia, and the duration of the unconscious state (Lezak, Howieson, Bigler, Tranel, 2012). As she follows the orders of a neurologist, opens her eyes briefly, moves her fingers, but is not able to speak just moan incoherently, the Glasgow Coma Scale demonstrates the results such as: E3, V2, and M6. The loss of consciousness lasts for about 3 hours. Amnesia is hard to observe as the girl does not respond verbally for about a day. The next day, she recognizes her parents. The interpretation of these elements proves that Mary has the moderate type of brain injury. The moderate brain injury usually causes brain swelling and bleeding as a result of which a person spends much time sleeping. At the same time, a person is not in comma and can be aroused (still, it is not recommended) (Brain Trauma Foundation, n.d.). Taking into account all information got and the evaluation of the DSM-V standards, the following diagnosis may be given: traumatic brain injury with the consequences like adjustment disorder with mixed anxiety and depressed mood (309.28 DSM code), posttraumatic stress disorder (309.81 DSM code), and disorder of written expression (315.2). A Pre-Morbid Estimation The estimation of pre-morbid functioning is one of the crucial steps that have to be done as when a TBI case takes p lace. As a rule, special tests like the NAART or WTAR are used to determine a person’s pre-morbid level of intellectual functioning along with the use of existing records (Strauss, Sherman, Spreen, 2006).Advertising Looking for case study on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the case study under analysis, it is stated that Mary has not passed through full-scale IQ tests, this is why the results of the tests are definite in regards to a particular situation. The WTAR (Wechsler Test of Adult Reading) on the basis of No-Child Left Behind Testing records is may be used with Mary as she meets its age ranges (16-89 years), speaks English perfectly, and can demonstrate her abilities to pronounce irregular verbs with a clear understanding of what they are all about (Strauss, Sherman, Spreen, 2006). The test lasts about 10 minutes during which an examiner presents 50 word cards one by one and gives promp ts to a patient on how to pronounce a word. Each correct answer is 1 score for the patient. In case 12 incorrect answers take place, the test has to be stopped. The peculiar feature of the test is the possibility to compare predicted and actual functioning considering the general intellectual status and the condition of memory. As soon as all 50 cards are shown, the results are evaluated in regards to the age of a patient. Mary is a 17-year-old girl with a high level of knowledge and abilities to work during classes. Her results are expected to be high indeed as she likes to study and achieve the highest grades in comparison to her fellows. Assessment of Mary’s Post-Injury Intellectual Ability The WAIS-IV is the test used on Mary to check out her post-injury intellectual abilities and define the possible deficits between her pre-injury performance and post-injury performance. The test consists of a number of stages that touches upon the girls’ verbal comprehension, wor king memory, perceptual reasoning, and processing speed (Strauss, Sherman, Spreen, 2006).Advertising We will write a custom case study sample on Diagnosis and the Level of Traumatic Brain Injury specifically for you for only $16.05 $11/page Learn More Mary came to the hospital to take the tests in time and demonstrated her desire to pass through the tests within a short period. She supported eye contact and was eager to answer all questions clearly. During the tests, she stayed calm and focused on the tasks, but she could be easily distracted by outside noise. Sometimes, it was seen that Mary was at a loss as she could not find out a correct answer as quickly as she used to. She liked to complete tasks before the deadlines, still, the results of the test proved that she could suffer from some deficits. WAIS-IV scores were as follows: VC (114): similarities 13, vocabulary 103, information 12; WM (100): digit span 10, arithmetic 10; PR (98): block design 10, matrix 910, symbols 11. In general, full scale IQ was about 105; general ability index was 106.Advertising Looking for case study on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The evaluation of the tests and Mary’s reaction, it is possible to admit that her TBI associates with such deficits like short-memory problems, processing speed, attention functioning (she is unable not to pay attention to the distracting factors around), and social perception deficit (she wants to control the reactions of people on her behavior, but she cannot do it). The comparison of her pre-injury and post-injury performance proves that the girl has some problems with the perception of the world around and the inabilities to complete the functions she used to complete. She is upset and even angry with her inabilities to memorize simple facts mentioned recently. Assessments of Cognitive Speed Several tests, which are more sensitive, are used in order to determine why Mary cannot keep up in class. These are Trails AB, the PASAT, and Digit Symbol. As Mary was diagnosed with TBI, the tests under consideration should help to define the reasons of why she cannot concentrate on the details, be more attentive, and memorize information. The purpose of the Trail Making Test is to prove the presence of brain injury. Mary has to connect the 25 numbers chaotically distributed on a page. She begins properly, still, in several seconds, she starts making mistakes and stop completing the test. She does not want to continue. The part B of the test (the alternation between numbers and letters) helps to check out Mary’s visual motor abilities and visual spatial abilities. The results are the same: the girl does not want to finish the test due to her inabilities to focus on the task. She does not meet time limits as well. It proves the presence of TBI as well as the consequences such as anxiety and written expression. The PASAT test causes a number of problems as the use of a tape and the necessity to follow certain rules in a definite period of time make Mary dissatisfied and angry because of her inabilities to meet time deadlines and requirements of the test. S everal attempts are made to re-start the test, still, it also serves as a proof of a traumatic brain injury that causes a number of problems with cognition and behavior in general. Finally, the Digit Symbol test, that requires attention and time, calms Mary down and provides her with a chance to complete the task properly meeting all the standards. It shows that her cognition may undergo some improvements in case special conditions are provided. Recommendations for Accommodations and Rehabilitation The effects of brain injury turn out to be catastrophic for Mary. She refuses to attend school and talk to her parents about the problems that really bother her. Her injury harms her cognitive skills, memory, and concentration abilities. The results of these deficits are problems with reasoning and even vocabulary. She cannot keep up in class and suffers from fatigue and anxiety. This is why some accommodations in classrooms and rehabilitation at home are necessary for Mary. Accommodation s can be as follows: Provide with additional time for various class assignments; Support Mary with some teacher’s notes; Give her oral and written instructions; Allow her using notebook to check her spelling and grammar in cases of emergency; Reduce the rubric expectations in regards to the quality of the work done. Still, it is necessary to admit one fact – Mary may not want to be provided with special terms of education. This is why it is better to offer her some time for rehabilitation at home and use medical support to overcome the challenges of TBI. Rehabilitation details: Cognitive therapy focuses on the improvement of cognitive skills that can be relearned. It is possible due to certain repetitive activities, support of a professional, and clear explanations. Occupational therapy may be provided by advanced nurses and followed according to a properly developed health plan in a hospital. Neuropsychological tests should be considered on a regular basis as they can show the results of the therapies used. As soon as these hints are taken into consideration by Mary and her parents, she has all chances to get recovered and achieve appropriate results within a short period of time. A Prognosis Mary’s case is a tragic development of the events that cannot be predicted but may be improved. As soon as she is diagnosed with TBI with a number of consequences influencing the girl’s cognitive development, memory, and behavior, the test assessments, and evaluation of her reactions by the professional neurologists prove that Mary suffers from long-term TBI effects. She is in need of professional help and appropriate treatment at home as well as in a hospital. She has to be treated by an expert in order to re-develop her skills and be able to gain control over her emotions and inabilities. Mary has to be ready that she cannot perform all the activities at the same level as she used to. She needs to be supported by her family and her frien ds. In case these suggestions are followed, a prognosis of her recovery may be rather positive. Of course, people suffer from some problems after their TBIs. They need time and understanding. Mary’s status in a society she lives in should help her to find the required portion of support and continue living according to her ordinary style of life soon. Reference List Brain Trauma Foundation. (n.d.). Facts about traumatic brain injury. Web. Lezak, D., Howieson, D.B., Bigler, E.D., Tranel, D. (2012). Neuropsychological assessment. New York, NY: The Oxford University Press. Strauss, E., Sherman, E.M., Spreen, O. (2006). A compendium of neuropsychological tests: Administration, norms, and commentary. New York, NY: Oxford University Press.

Iliad Outline

Iliad Outline Book OneSupplication. Plague. Quarrel. Summary and Main Characters of the Iliad Book I Summary and Main Characters of the Iliad Book II Paris Summary and Main Characters of the Iliad Book III Summary and Main Characters of the Iliad Book IV Summary and Main Characters of the Iliad Book V Summary and Main Characters of the Iliad Book VI Summary and Main Characters of the Iliad Book VII Summary and Main Characters of the Iliad Book VIII Summary and Main Characters of the Iliad Book IX Summary and Main Characters of the Iliad Book X Summary and Main Characters of the Iliad Book XI Summary and Main Characters of the Iliad Book XII Summary and Main Characters of the Iliad Book XIII Summary and Main Characters of the Iliad Book XIV Apollo Summary and Main Characters of the Iliad Book XV Summary and Main Characters of the Iliad Book XVI Summary and Main Characters of the Iliad Book XVII Summary and Main Characters of the Iliad Book XVIII Summary and Main Characters of the Iliad Book XIX Summary and Main Characters of the Iliad Book XX Summary and Main Characters of the Iliad Book XXI Summary and Main Characters of the Iliad Book XXII Summary and Main Characters of the Iliad Book XXIII Summary and Main Characters of the Iliad Book XXIV

Measles and the two vaccination shots given to ensure the child will Essay

Measles and the two vaccination shots given to ensure the child will never catch Measles - Essay Example Another unique feature of AAI is that it improves upon repeated exposure (Levinson and Jawetz 353). Vaccines are preventive agents that contain viral molecules to activate the AAI, so that when the virus is encountered in the environment, large amounts of specific antibodies are already present to act against it. Both humoral and cell-mediated immunity play a role in developing AAI (Levinson and Jawetz 353). This writing tries to explain the reasons behind the timing and the number of dosages of vaccines, particularly measles and diphtheria-pertussis-tetanus vaccines. In particular, basics on immune response and immunization are provided, before a detailed discussion on vaccines is given. Although their mechanisms are different, innate immunity and AAI interact with each other for optimal response against a potential infection. The non-specific innate immunity is responsible for the engulfment of foreign molecules by macrophages or other antigen-presenting cells (APC) like dendritic cells and B cells (Levinson and Jawetz 357-359). Upon phagocytosis of foreign bodies, AAI then ensues when these APCs expose the engulfed antigens to their surfaces through class II major histocompatibility complex (MHC) membrane proteins. The antigen-MHC complex then binds with an antigen-specific receptor on the surface of a helper T lymphocyte, initiating the release of interleukins (IL) that stimulates the maturation of many immune cells (Levinson and Jawetz 359). In turn, the activated helper T cells initiate the release of interleukins (IL), particularly IL-2, which initiates antigen-specific T-cell growth and activates cytotoxic T cells, IL-4, which promotes growth of B cells, and IL-5, which allows activation of B-cells. IL-4 and IL-5 also induce the transformation of IgM to IgG, IgA and IgE. In effect, it stimulates clonal expansion of both T and B cells after exposure with specific antigens. Cytotoxic T cells, in particular,

Investigative Lab Proposal Assignment Example | Topics and Well Written Essays - 250 words

Investigative Lab Proposal - Assignment Example eshwater that has a pH of 6.0–8.0, a 5.0–19.0 dGH water hardness and 4 to 41 Â °C temperature range Despite they they may not survive long enough at higher temperatures. Infact, they are taken to be not suited to living in a tropical fish tank that is heated, as they are employed to the greater oxygen amount in unheated tanks as well heat can burn them. (Copp and Sayer, 2010) Materials: Infrared gas analyzer, Fish tank with a heater, three gold fish, thermometer and two hot water bags. For this experiment, Gold fish 1 will be placed directly into the fish Tank with temperature near to 40c . Gold fish 2 will be placed in fish tank with room temperature. Gold fish 3 will be placed in fish tank with a temperature near to 4o0c.The temperature recording will be done through placing the thermometer in the fish tank. The machine will be expected to match after every five minutes. Alteration will be done at different points. The experiment will be carried out to ascertain if temperature has a significant effect on respiration rates of the Gold fish. It is based on the fact that there is kinetic energy alteration of enzymes involved in respiration with change in temperature thus its rate of reaction can either be faster or slower Copp GH, Sayer CD (2010) Norfolk Biodiversity Action Plan – Local species action plan for crucian carp ( Carassius carassius). Norfolk Biodiversity Partnership Reference:LS/3. Centre for Environment, Fisheries & Aquaculture Science, Lowestoft, 9

Explanation Of Choice Of Competitors

Explanation Of Choice Of Competitors The report is regarding Velour which is a Swedish fashion company in the upper medium price segment. The company has existed for 9 years and has succeeded to sustain and also expand on the Swedish market throughout the years. We as a consulting group have focused on Velours womens wear collection. Under a 6 week period we have been investigating how the fashion company Velour is operating. We have looked into the main competitors to the brand which we defined as Acne and Whyred. These are also Swedish companies which have the same target audience group as Velour; young women. The companies are also using the same kind of style in their design in womens wear and are strongly involved in the artistic sphere. The report describes Velours strategy of purchase, assortment and their different use of sales channels. The competitive brands are presented in the same way to create a coherent impression for the reader. The purpose of this report was to develop different parts within the company to be able to achieve its growth in the Swedish market. The improvements of Velours strategies are presented in the end of this thesis. A budget and time plan is also presented in the report. Table of contents 1.Introduction We have chosen Velour which is a brand based in Gothenburg. We were able to get in contact with Ann-Sophie and Hanna who are working with the brand and are also the persons who provided us with information about the company. We consider the brand to be interesting since it is a rather small clothing brand with clothes that attract us and we saw opportunities to develop brand strategies. The brand is still small but we think that Velour has capabilities to become an even stronger brand than it currently is on the Swedish market for womens clothing. We consider the design to be timeless and stylish which can be interesting for a lot of women in the Swedish market. Assignment We are acting as a consultant group with the purpose of developing new strategies for the brand Velour. This is made to be able to increase the sales volume and to increase the awareness of the brand. Method To be able to develop these strategies for Velour we have been in contact with employees of the company and also with employees of the competitors. We have also been visiting the stores and done researches on the Internet to increase our knowledge of the brands. Delimitations We are only focusing on womens wear on the Swedish market. Therefore other collection lines from the brand will not be mentioned in this report, neither will international markets. 2. Industry definition The industry contains of companies that are in the wholesale segment acting as product developing brand suppliers; that means that they are working with product development, design, marketing, purchasing and producing womens wear with a creative twist within the upper medium priced segment on the Swedish market. 3. Industry description Below description of the industry will be presented. Choice of competitors and an explanation of the five force model can also be found. 3.1 General description The fashion industry within textile is one of the most globalized sectors, this due to the great amount of employment opportunities the industry provides. The industry of fashion constantly changes and as a company in this industry one always has to pay attention and be first to deliver the latest trends. What is the latest today is not the latest tomorrow. There are constantly new competitors to the industry and to survive one really has to have a strong business idea and be clear about the message of the companys brand. http://www.ilo.org/public/english/dialogue/sector/themes/crisis/textil.pdf The Swedish fashion market contains mostly of small to medium sized companies. The Swedish fashion market is of high importance for Swedish trade and today around 300 000 people work within the Swedish fashion industry and this is approximately 5 percent of the Swedish GDP. Many of the Swedish brands have succeeded on an international level. Velour is one of them and is followed by HOPE, Filippa K, Anna Holtblad, Whyred and many other fashion brands. http://www.sweden.gov.se/sb/d/9622/a/96709 Velour is categorized to be an upper medium price brand on the Swedish market. The industry Velour belongs to, has a target group of young women to middle age women in Sweden. The woman is someone who is aware of her approach and has a rather large interest in fashion. However she is not a fashion slave since she does not follow all current trends, instead she creates her own style by combining different pieces. The woman in Sweden is a person who is down to earth and is conscious about society and environmental issues (M. Solomon and N. Rabolt, 2009). In the industry Velour belongs to, collections consist of quite plain designed clothes with a creative twist that very simply create recognition about the brand. Brands in this industry have a collection that fits in a base wardrobe with tops, dresses and chinos. Statistics kring turnover industry- mailat svensk handel 3.2 Explanation of choice of competitors Through the description of the brand and the description of the customer we can say that the competitors of Velour on the Swedish market for women swear are Acne and Whyred. We choose to select Acne and Whyred as competitors of Velour on the Swedish market for women swear through issues of price, presence in the country, style and interest in arts. To begin with Acne it is a young Swedish fashion brand which was founded in 1996. Acne represents the Swedish style for women from 18 to 45 years old and is the typical brand of style without efforts. We see Acne to have the same target group as Velour and to also have the interest in arts just like Velour but more interested in graphics and design. Acne has a Swedish style of clarity, fluidity and urban design and considering the price Velour and Acne are in the same price range. Our other competitor Whyred which was founded in 1999 also has interest in arts, especially in music. Whyred ´s clothes are classic, with a modern twist which give them this artsy touch that inspires Whyred designers. Considering the price Whyred and Velour is in the same range. Whyred as the other two companies have a Swedish styl e in their design. When looking at the three companies we can see that they all three have the same target group. 3.3 Five force model To understand the industry of Velour within the fashion industry we have been using the model of Porters five forces. The model is used to understand the structure and profitability within an industry. Porter states that the underlying economic structure is a factor that plays a great role of a companys strength to be competitive. The company analyzes Industry competitors, Potential establishers, suppliers, customers, substitutes. The five fundamentals in this model establish the strength for each force (Hollensen, S 2007). 3.3.1 Industry competitors Strong competitors on the Swedish market to Velour are Acne and Whyred. Both this companies are Swedish and have a Swedish background. When looking at Acne and Whyred one can see that they have quite the same target group within the women collection. Both Acne and Whyred have similar design of their collection as Velour and they all three is categorized within the middle price brand. You can find the collections near each other in the same town in Sweden. Other competitors on the Swedish market are brands like Filippa K, Carin Rodebjer, Carin Wester and Hope. 3.3.2 Potential establishers Both existing and potential companies in an industry can affect the profitability of the industry. As we already have mention the fashion industry constantly changes and the level of new players is also in constantly movement. The fashion industry has a high level of new entrants and the competition for Velour we see as quite tough. This due to new designers that more easily enter as an middle price brand than in comparison as an high price or luxury price brand. Some French brands like Sandro, Claudie Pierlot, Comptoir des Cotonniers and Maje are today not on the Swedish market but we see these brands to have the potential to become competitors on the Swedish market. They could compete with Velour if they were entering the Swedish Market. They are powerful French companies focusing on women, targeting the same group of people and really involved in arts. The price range is the same and they could offer a wider group of products, where customers could find anything: from shoes, via c oats, to evening dresses. 3.3.3 Suppliers Within the fashion industry the supply chain is of high importance. Merchandise trade in the fashion industry plays a very central role and the suppliers have to take action very fast. The bargaining power is high for the supplier of fashion companies and this due to the fact that they mostly have the control of the production. Some fashion companies own big parts of the suppliers themselves and this result in more control for the fashion companies. The most comment is that the fashion companies outsource some parts of the value chain to another company. Velour has manufacturers of fabrics, trimmings and garments. Velour design within the company and own their designers. The production and distribution is outsourced to other companies and today the company has dependency on single suppliers. 3.3.4 Customers We have been focusing on the companies bargaining power due to the suppliers within the industry. In the industry of fashion the buyers have a restrained power to effect to their benefits, this because there is a great amount of small buyers and retailers in this industry. Velour is selling to retailers who are selling to the end-consumers. Velour is also acting as an integrated retailer since they have their own stores. 3.3.5 Substitutes Substitutes can affect the attractiveness of the industry and also influence the profitability within the industry. A substitute in an industry depends on buyers willingness to substitutes but also of the cost performance of the substitutes. The risk of substitutes in this industry is very high and this because of the great amount of designer cloths and fashion houses. Another factor that influence is high threats between substitutes is the generic substitutes that mostly very easily enter the fashion industry. This with help from the already existing well know name that help the generic substitutes to be introduced on the market. We see luxury brands to be a substitute for Velour and this because the luxury brands offer high fashion products and also the absolutely latest trends to wear. Secondhand are also within this category and this because like Velour, secondhand products offer uniqueness and inspiration to create a style of your own. The option of tailor made fashion we also s ee as a substitute and this since customers today are more aware than ever to have perfect fitted clothes. It becomes more and more usual to travel abroad and in many countries you can get your tailor made items at a very reasonable price. We think this option is going to increase and the prices should decrease if the demand for tailor made clothes gets higher. We also place made to measure and swopping with colleagues as substitutes for Velour. Suppliers Manufacturers of fabric, trimmings and garment Substitutes Secondhand, luxury brands, tailor made, made to measure, swopping with colleagues Buyers Retailers + Velour is acting as an integrated retailer Potential establishers Maje, Comptoir des Cotonniers, Sandro, Claude Pierlot, Industry Rivalry Velour ACNE, Whyred, Filippa K, Hope, Carin Wester 4. Commissioned company description and analysis 4.1 General description The Velour brand was created by Per Andersson and Johan Lundell. The idea for the brand was created through the store Nostalgi which they operated in Gothenburg. The store was opened in 1997 and the idea was to sell never worn clothes from the 1940s and 1980s. The shop found success and became popular amongst the independent scene in Sweden and design and music people found the store interesting. Per and Johan started to design t-shirts during 2001 and the Velour label was created. A third person joined the team at this time, Andreas Remling who had knowledge in finances and could handle the brands economics. http://www.va.se/nyheter/2007/01/19/bakom-kulisserna-pa-svensk/ Mattias Lind also joined the brand but left the company and started his own brand Julian red in 2003. Today the company has got 14 employees working with the brand. At first only a few basic casual clothes were designed but this soon developed into whole collections of garment. The first real collection of the brand was launched in 2001 and could be found at the Nostalgi store. In the year of 2005 a woman named Titti Andersson was hired for the design of the womens collection. http://www.alltomstockholm.se/shoppingmode/article29059.aos The company has had several different designers working with the brand during their years in the business, one of them is Karl-Wilhelm Bjà ¶rk who previously worked with Vivienne Westwood. http://www.kingmagazine.se/Markeslistning/?designer=17771 The core values of the brand are tailoring, graphic and casual. Perfect fit and focus on beautiful details should create the opportunity for the person who wears the clothes to be able to create its own style by combining pieces from the brand. The overall design concept of Velour springs out of a classic preppy look with traditional garments redesigned in a new stylish, yet effortless, way. We call this Feelgood Preppy. [1] The clothes are for people who are interested in fashion but not follow all trends that are present, Velour is for the people who wants to create their own unique style. The colors used in the different collections are mellow with colorful accents. The brand is present in 100 stores spread through Europe countries such as Holland, Belgium, France, Germany, United Kingdom but its largest market is still in Scandinavia. Velour can also be found overseas in Canada, Australia, the United States and in Japan. The target group of the brand is people between 20-35 years. http://feed.ne.cision.com/wpyfs/00/00/00/00/00/0D/6A/CE/wkr0010.pdf The Velour creator Johan Lundell is no longer working with the brand and neither is Andreas Remling, however, Per Andersson has continued his work at Velour and is the head designer for the mens collection. He is at this point alone running the brand management for Velour. The turnover for Velour in 2009 was 19,807 million SEK. In 2008 the turnover was 13, 302 million SEK which was a small growth from the year before. http://www.foretagsfakta.se/G%C3%B6teborg/Velour_By_Nostalgi_AB/989686 Velour has used creative ideas in their marketing. For example in 2006 Velour held a fashion show in a tunnel in Stockholm. They got permission to block off this area and do this project. http://www.foretagsfakta.se/G%C3%B6teborg/Velour_By_Nostalgi_AB/989686 According to Velour people in the music business are dedicated to the brand and find it interesting. Velour is a brand which is inspired by the music branch and they mean that their design is following that lifestyle. http://feed.ne.cision.com/wpyfs/00/00/00/00/00/0D/6A/CE/wkr0010.pdf http://www.businessregion.se/download/18.8afae6210a70372e0c8000236/Business1-06_klar_pdf.pdf According to Velour they have a competitive advantage of being situated in Gothenburg. According to Andreas Remling their main competitors are located in Stockholm and this can result in that the brands from the same city become coherent in their design, they are inspired by each other and the uniqueness can fade. Another positive thing about Gothenburg is the good solutions for logistics and the existence of good suppliers. http://www.businessregion.se/download/18.8afae6210a70372e0c8000236/Business1-06_klar_pdf.pdf 4.2 Value chain 4.3 Brand promise Velours nerve springs out of their history, eclectic inspiration and their values. Velour is offering a perfect fit and beautiful details, leaving it up to the wearer to create his or her own individual style, offering key pieces or a whole wardrobe. Beautiful details Create an individual style Perfect fit To claim to be offering a perfect fit is crucial according to us. Everybody is different and do probably not fit perfectly in Velours clothes. Velour means that they are leaving it to the wearer of the clothes to create their own unique style which we think is correct. The customer is as mentioned above in the report aware of her appearance and approach and is combining different pieces to create her own individual style. They depend on the customer to be able to do this on her own which we think is the case. 4.4 Current Strategy In this part we will explain how Velour works with its purchase strategy and explain lead times within the company. The different lead times are regarding the different activities from idea to finished product and the time to perform the different activities. For Velour from the first day the inspiration starts to the day that the products is out in the stores it takes around 12 months. If Velour starts in August on a new collection the sales samples are done in December. The company uses different manufactures and the samples are sent to manufactures abroad and the manufacturers are choosing matching suppliers to Velour. Below the process will be explained more detailed. 4.4.1 Purchase strategy Velour gets a lot of inspiration from the city Gothenburg where the brand also was founded. The studio of Velour is located in the long streets in the Linnà © district in Gothenburg and this street represents a classic mixed- use variety. They all share the same precious urban oxygen and here you can find galleries, recording labs, artist studios, coffee shops and sex shop all in the same street. This gives a feeling of uniqueness to the design and the brand of Velour. The preppy classic look is the overall design concept for the company. The designers make new collection in an effortless, new stylish way with traditional garments. The Swedish west coast also influences the designers mind when it comes to creating the right style of Velour ´s collection. When the inspiration and the design are finished, Velour picks sober colors to use in the collections and this with colorful touch. The choices of the colors are often grey, black or marine blue. The prints and patterns that are u sed together with the colors are gently created where every image, square and pigment has its place. (www.velour.se ) The inspiration together with product development and the ready sales sample takes for Velour 4 month. (Interview with Velour) The company does not have any production of its own; instead the production is handled by manufacturers abroad in countries like India, China, Portugal and Tunisia. The lead time at the manufacturers is around 3 months. Velour ´s manufactures are always working with different suppliers and this to be able to find suppliers that can produce Velour ´s needs to the price the company is able to pay. The amount of different supplier varies from season to season, usually 20-25 different suppliers are used each season. (Interview with Velour) Velour is using the full price purchase which means that the product development manufacturer place a purchase order to the producers of finished products. Then it is up to the producer to (according to the description of the purchase order) to do the purchase of the different garments and trimmings. Then the producer send Velour a full price suggestion which consists of a total price to produce the products ( Interview with Velour).This way of work can also be called purchase of ready-made garment (RMG) (Hedà ©n, McAndrew, 2005) The transportation is at all times made through shipping by boat and Velour always has the FOB (Free on board) agreement. When a company has the FOB agreement, the company takes the risk of the goods when the goods have been shipped and are placed on the pier. The transportation from the factories to Sweden takes around 3 months. From April to July Velour have sell-in to their different retailers and for Velour this has a show room in Stockholm were they show all new collections to the retailer. Under this period the product also is placed in stock and Velour has their warehouse in Borà ¥s. When the time is ready for the collection to be out in stores all products are sent from the warehouse in Borà ¥s to all the retailers within the Swedish market and to the single store in Gothenburg. The company has no written code of conduct and does not follow any initiative but examines their businesses as well as they can. Velour tries to be as ethical and critical as possible regarding the process of making the clothes. In environmental aspects the clothes that are made in cotton are all made by ecological cotton. 4.4.2 Assortment strategy Velour uses different types of fabrics; the company describes them as traditional. Fabrics they use repeatedly are wool, nylon, lining, acetate, cotton, elastane, lambswool, polyester, polycrepe, acrylic, mohair and ramie. The cotton that is used in the garment making is ecological. The sizes of the womens collections are divided into 4 steps; XS, S, M and L. Two collections are launched each year and these are called spring and autumn. The product groups that Velour offers are visible below. This is based on the womens autumn collection 2010. The assortment in each product group are not the same in every collection, that is why for example no shoes are present in the womens autumn collection 2010. The product groups stay the same, but the number of products in each category varies from the different collections. 4.4.3 Sales channel strategy Velour has only got one store of its own. This store is situated in Gothenburg at Magasinsgatan 19. The brand Velour was founded in 2001 and at this point the brand was sold through the store Nostalgi which was operated by the founders of the brand. However, this store does no longer exist and has been replaced by the one on Magasinsgatan. Velour is mainly sold through retail stores and department stores where the brand is presented amongst other clothing brands. Velour is also sold through their own online store which can be found at the companies website. The reason for using this kind of sales channel strategy is because of the fact that it is requires a high financially capacity to own its own stores. Through shop-in-shops which are currently used, the brand is represented in a lot of location but at a smaller amount of costs. 4.5 Future goals In 2006 the goal was, within a ten year period, to be one of the top fashion brands within Scandinavia. http://www.businessregion.se/download/18.8afae6210a70372e0c8000236/Business1-06_klar_pdf.pdf 5. Brief competitor description and analysis for 2 competitors Below the first chosen competitor, Acne will be described. 5.1 General description of Acne Acne was founded in 1996 and the first collection of Acne clothes was launched in 1998. The company was founded by Jonny Johansson who did not have any background in design before starting the brand. The brand has been a success in Sweden and currently a well known brand among young people which are interested in fashion. Acne studios have an advertising agency, art gallery, furniture collection, magazine. (Acne Official Website) Today the Acne studio represents 5 brands (Acne Paper, Acne Advertising, Acne Art Department, Acne JR and Acne Fashion and Denim) with 200 employees and has approximately an annual turnover of 38 millions Euros. (Georgina Safe, 2010) . The company also enjoy the involvement of a Capital-Risk firm: ÃÆ'-resund, which opens Acne to a wide range of possibilities in term of development and investments. When it comes to self expression Acne sees fashion to be the best way of have that (Acne Official Website). The style is typical Scandinavian, with simple lines, without abundance of colours: The style is simplistic but in the same time Acne clothes can be identified to be cool and personal. They are creating an image, not only a clothing brand. They are building a Lifestyle brand through desirable products. They also created an identity through their jeans with the famous red stitching. This identity is the result of Jonny Johanssons will of a garment that makes you feel stronger and more self confident. The brand is known of the denim jeans but the company dont want to be a denim brand, instead they wanted to offer ready to wear where the denim is included as a product. According Jonny Johansson they did not wanted to categorize themselves (Nina Jones, 2009). When Acne opens a new shop they dont think in the way of where they need to be located, instead they use the strategy of where they want to set up new stores. They are based the store locations on friendship and people who really want to have the brand located in that particular area. Acne doesnt believe in the strategy to put stores everywhere just to cover the map. In terms of strategy they also have an attitude of branding by doing,not advertising(JC Marcus, 2010, [1]). Acne adopted a code of conduct; they joined the Fair Trade Foundation. Acne is in accordance with their value and this new value of the fashion industry: labour practices and conditions have to be taken in account to preserve social matters of the value chain. There are also two types of production, one for their own stores and the other for all the other retailers and franchises. This difference of production shortens or lengthens the lead-time. 5.2 Value chain Acne buys material and produces in factories in Italy, Portugal, Hong Kong and Turkey. All of the production is outsourced. They act in the textile value chain in the wholesale segment as product developing brand suppliers which means that they concentrate on design, purchase, marketing and distribution. Concentrating on distribution, Acne is present in the retail segment in several levels: as a retail branch company (they own 4 stores in Sweden), as integrated wholesalers through Corner in department stores for example, in the Internet through their website on which one can shop online and through outlets with two outlets in Sweden, one in Gothenburg and one in Stockholm and also the web outlet. 5.3 Brand promise; Create novel expression Current strategy We have to precise first that Acne does not have a proper strategy that leads the brand. The team does what is necessary to both realising Acnes envies and to satisfying customers. If once they have to change their own strategy, theyd do it. In fact, the brand is lead by its Brand Promise, its Values and Vision. 5.4 Purchase strategy Acne buys material from Italy, Portugal, HK and Turkey. These counties they also have al the production placed (S.Jà ¶nnson L.Lagerdahl, 2005).In the factories Acne has divided two groups: production for their own stores, and production for the other retailers. They have through this organisation different lead-times between inspiration and arrivals of the clothes on the shelves. Inspiration to garments in the stores takes approximately 10 months year since we first do a sell collection to our WH clients, then we need to wait for their sales figures before we place the production orders. If we do garments only for our stores it takes 4-6 months(Therese Munthe, Acne Chief of Production ) 5.5 Assortment Strategy The assortment strategy comes from a great group work. Jonny Johansson said that in Sweden he was used to work in groups and for him it is the only way to succeed. The brand produces two collections a year: Autumn/Winter, Spring/Summer. The collections do not have so many articles and are made on an arithmetic scale, 15 pieces for each product group (11). 5.6 Sales Channel Strategy In Sweden Acne develops itself through its 4 own stores situated in Gothenburg and Stockholm, they also own a corner in Ã…lhà ©ns and an Outlet Store in Stockholm. They also sell through department stores and via the Internet. Acne choose to work through this way to be able to control the image they have of their brand, they can choose the department stores they want to work with and with their own shops and the Internet they have a total image control of the brand. Moreover, they spotted a trend with the Outlets thanks to which they can sell what was left from the previous collections. 5.7 Future goals New collaborations. Bags/ Underwear 6. Brief competitor description and analysis for 2 competitors Below the second chosen competitor, Whyred will be described. 6.1 General description of Whyred Whyred is a Swedish fashion brand which is founded by three ex-employees of H&M; Roland Hjort, Lena Patriksson Keller and Jonas Clason, in 1999. The story began with a Mens collection in 1999 and one year later the first Womens collection was in the shelves. The brand is positioned in the middle high price segment, with a turnover of 45 million SEK in (2006/2007) and 75 million SEK in (2007/2008) the brand is really growing, touching new customers. The first own shop is opened in 2001 in Stockholm, they have in 2010, 4 stores in the main Swedish cities. In 2005 they launched the shoe production line and also they set up the online outlet stores in 2007. The interesting part is that Whyred has labeled the products with Stockholm instead of Sweden, because Stockholm shows the country of origin (Sweden) and it is known as a beautiful city (Knudsen Lind 2007). The name of the brand comes from a radio interview with Roland Hjorts grandfather who was a famous Swedish artist. In that interview he was asked, What is your favorite colour? He replied: Red and the interviewer asked immediately Why red, he quipped Well, blue then. (A.K Sari, 2010) The strong inspiration of Whyred has been from the iconic style of the 1960s to give to the consumer the possibility of a Clean Living under Difficult Circumstances, inspired from THE WHOs manager Pete Meaden(Whyred Official Website). Whyred is strongly involved into the arts (especially in Cinema and Music) since the primary steps, they have project through collaborations. For instance, for their fourth art project, the short movie La Vitesse Et La Pierre is directed by Igor Zimmermann and the music is composed by Yourhighness which unveiling will happen on November 2010 in Sweden (Whyred Official Website). Moreover, they are pursuing the pull strategy by publishing the pictures of well-known people who dressed Whyred garments in the magazines or the newspapers (Knudsen Lind 2007). The brand is following simplicity by considering postmodern aesthetics, giving aesthetic awareness and making new expressions for their customers. They have ambition to make a brand as a leading European premium fashion brand (A.K Sari, 2010). 6.2 Value chain 6.3 Brand promise 6.4 Current strategy 6.4.1 Purchase strategy 6.4.2 Assortment strategy Whyred has set up its production to tow collection per year f

Manipulation Case Study Essay

Who has manipulated my mind in relation to reality? I believe that society has manipulated my mind in relation to reality in some way because I think that reality is just a state of mind. The physical aspect of the things I can see, touch, taste, etc. make me believe that everything I encounter is factual. Also society says to believe only what you believe to be real and don’t believe in fantasy because you have no physical connections to imagination. How can I break free from the bonds of those who seek to manipulate me? I can break free the bonds of those who seek to manipulate me by choosing what to believe and to have an open mind when using critical thinking. I can use my logic when it relate how I receive information by make choose whether to let negative energy in my life affect me or choose to overcome it decide how I’m going to reaction to the situation. I believe that sometimes if people actually took the time think about things before they reacted on pure emotion then they can see that taking a few seconds think any negativity in their life they choose how they should react. An example when I’m driving and somebody cuts me off naturally I’m upset and wondering why this person would do something like. In some cases I want to speed next to the person in engage in an offensive gesture or go on verbal rant at that person but I usually take a second to think about it and realize maybe this person is in hurry or not pay attention while driving. By me choosing to restrain from getting in a road rage battle with that driver chose to the better person because at the end of the day we both are just trying to get to or destination. What preconceptions do I have in my life that might distort my vision of reality? The preconceptions that I have in my life that distorted my vision of reality is that all people are decent and kind. As a kid growing up I believe that all people were decent and kind because society was more civilized and simple. Now that I’m a adult I know that is not true at all because of how society is nowadays with in rapid increase in crimes such as murders, kidnappings, child molestations, etc. People have ability to be decent and kind but some choose to evil and cruel. Every person has the potential to be criminal because in today’s society have become desensitized.

The Negative Impact of American Prohibition - 1632 Words

On January 16th 1920, the 18th amendment officially was put into play. â€Å"The 18th amendment made the manufacture, transportation, import, export, and sale of alcoholic beverages restricted or illegal, this was also called the Prohibition era.† (Scott, Robert.) Many people called this time â€Å"The Roaring Twenties† and the â€Å"Jazz Age†, new music appeared, along with new dances and a new and exciting era for women. Also, a general relaxation of standards after the stressful years of WWII. (Prohibition.) Prohibition in the 20’s was also called the â€Å"Noble Experiment† by many, because it was America’s first try at the prohibition of alcohol on a national level that many people didn’t agree with. Prohibition has changed America by changing the way†¦show more content†¦Ã¢â‚¬Å"Large quantities of alcohol were smuggled in from Canada, over land and via the great lakes, to feed these new attractions.† (Scott, Robert .) If there’s a will there’s a way and many people found a will and a way to get alcohol during Prohibition. Many citizens found creative loopholes to still enjoy their liquors even during prohibition. During the first few months even the first year of prohibition, the alcohol that the citizens still had left was not illegal to drink or have, but when they began to run out they had to get crafty if they wanted to keep drinking. Certain types of liquor could still be acquired through a doctor’s medical prescription. â€Å"Labels boldly stated that the bottles contents were strictly for medicinal purposes and that other uses were strictly illegal.†(Scott, Robert.) So naturally, people found this as a loophole and exploited it. The amount of â€Å"patients† in America that needed this prescription before prohibition nearly doubled after the fact. If it were not for this one loophole,out of many, all of the distilleries remaining for this purpose (which w ere mainly the only ones left), would have closed and further crippled the already crippled liquor industry, probably to the point of no return. â€Å"Over a million gallons a year of â€Å"prescription† booze were consumed freely every year.† (Scott,Show MoreRelatedThe Negative Impact of American Prohibition1433 Words   |  6 PagesImplemented in the 1920s, Prohibition made the selling and buying of alcoholic beverages illegal. Rather than improve Americans lives, Prohibition created a multitude of issues. Prohibition was a drastic failure and created more problems for the United States. Because of the lack of public support, people believed in personal choice and thought it was up to them whether or not they wanted to drink. There was a lack of enforcement of Prohibition and there were more speakeasies than officers. 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